Chepos food truck
Branding & Art Direction
Let’s taco bout’ it
Chepo’s is a San Marcos staple, known for their delicious tacos and fun atmosphere. Their current branding and marketing tactics, on the other hand, do not reflect who they are as a business. Chepo’s is in need of a rebrand that celebrates their delicious tacos, and their ability to bring people together.
The updated Chepo’s brand mark is a hand lettered logotype that incorporates circles to display their bubbly personality.